"The Jeep® brand has partnered up with the Jalen Rose Leadership Academy (JRLA), an open enrollment public charter high school in Detroit, to develop a multi phased development program to expose students to programs and events designed to enrich and develop their educational path.
Elements of the partnership include a mentoring program between Jeep brand employees and students, field trips to several Chrysler Group facilities, including the Jefferson North Assembly Plant and the Jeep Design Studio, development of a marketing project and sponsorship of the academy’s boys’ and girls’ basketball teams.
“The Jeep brand is honored to partner with the Jalen Rose Leadership Academy and build a relationship within our community. This program is an authentic, hands-on approach that will fuel leadership, provide educational empowerment and develop life skills for the students,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “With this program, we hope to help students reach their fullest potential.”
“A philanthropic project of this nature requires support from the entire community, and it is a privilege to have the Jeep brand join our team,” said Jalen Rose, JRLA Founder. “We will work together to have a positive influence on our future leaders.”
The program kicked off in February and will continue for the next seven months. The Jeep brand also will award $100,000 in college scholarships to the first graduating class of the academy." [Read more]
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